What kind of media institution might distribute your media product and why?
As our media product is an independent Art House film, an institution that would distribute it would have most likely already worked with independent film producers. Although, this would depend on where our product would be distributed to. It’s the type of product that, if it did well at a film festival, it would do well theatrically. But otherwise, we don’t feel that it would do particularly well in large cinema complexes. It would probably be more successful if it were to be shown on a terrestrial television channel; most probably Channel 4 or ITV.
In this instance, a suitable distributor would be Optimum Release. Optimum have previously released indie films that are similar in theme to our film opening. They could also be a good distributer for our film if it was released solely onto home entertainment platforms.
Another distributer, which may be interested in our film, would be Wild Bunch International Sales. Wild Bunch are well known for their international sales and aim to distribute a broad, artistically diverse selection of international cinema. This would be convenient to us because our film is based on an Austrian event. Also, Wild Bunch are known for distributing challenging and controversial films to film festivals. This would be ideal because the subject of our film is very sensitive.
We also considered that Pathe might be a good candidate to distribute our film. They have a major presence in the UK film industry and not only distribute films but also produce them. This vertical integration gives them an advantage. Pathe may find our film too controversial compared to existing film they have distributed. Their film credits include Slumdog Millionaire and 127 Hours. Both of these films are independent which shows that Pathe are interested in distributing this style.