Production Name and Logo

As we are just filming the final few shots we need, we decided to start thinking about a production name and logo to appear at the beginning of our film opening. As we began to think of ideas, we all decided that something to do with sight should be used, because of the theme of flashbacks in our opening. Looking at words relating to eyes, sight and dreams we found a variety of fairly 'catchy' names, but found it difficult to think of logos that would go with them.

One phrase we found was "Pipe Dream"

pipe dream

 

–noun

any fantastic notion, hope, or story

We all really liked this name, it was both unique and creative. I began to put some image ideas together in photoshop, taking the words literally: pipe and dream.

I started off by putting together the sky, pipe and smoke cloud. I then coloured and cut dream-like objects and thoughts into the cloud and began spelling out the production name through the middle of the cloud. The logo looked really good, but we found that it looked too happy to fit in with the genre of our film.

So, to make the logo a bit darker, I changed the background into a cloudy, rather than a sunny sky. I also made the clouds appear as if they were beginning to cover the pipe, but we just felt that the logo didn't work.

Instead, we went back to our original ideas of the eye and began to play around with some images and names. Whilst researching again we came up with "Foresight Productions" which sounded original and kept in with the theme of eyes. Looking for images we found a free stock image to begin working with.

We wanted to make the image look more sinister and interesting, so in photoshop I began to black out the area around the eye, so the focus would be of the eye itself. 

This looked quite bland, so we began playing around with ideas to make the image more interesting. I started to use photoshop brushes that resemble eyelashes to put some onto the eye. We wanted them to be a colour which stood out and contrasted against the black and felt that white looked the best.

We were all really pleased with the result of the image. Then, all we needed to do was decide on a style for the title. Alex had lots of interesting, extra fonts on her personal laptop, which we had a look through. Alex also made this sample of fonts over the logo.

Finally we found something which fitted excellently!

Our final production logo to appear at the beginning of our film opening.